ADA — Shoppers did not have to travel to Oklahoma City or Dallas to save big bucks during the Day After Thanksgiving Sales. Local merchants offered customers numerous discounted items and major sales during “Black Friday.”

Although the day after Thanksgiving is no longer the biggest shopping day of the year in America, it still rakes in major cash and lures shoppers in droves to find the latest and greatest bargains on their Christmas lists.

According to Brad Johnson, Hastings manager, nearly 100 people were lined up outside Hastings before its doors opened at 8 a.m. “We had a four-hour sale offering great deals on DVD players, iPods and portable DVD players,” Johnson said. From 8 a.m. to noon Hastings sold an Emerge iPod travel kit for $19.99 after mail-in rebate, a 7-inch portable DVD player at $49.99, a Toshiba DVD/VCR combo was $69.99 after mail-in rebate and select movies were only $4.99. Many other sale items were snatched up as well. “It’s starting to die down, but we are still busy for this time of day,” said Johnson around 11 a.m. Friday.

Dunlaps was swamped by bargain shoppers as well, offering $10 bonus certificates to the first 250 customers. The store had door buster deals from 7 to 11 a.m. “Sales are better than last year,” said store manager David Prescott. “We are selling everything.”

The shopping spree was also impressive at Bath and Body Works. “Sales are phenomenal,” said Manager Tisha Raney. “Our transactions are up 74 percent from this day last year.” The store opened at 6 a.m. and offered customers great deals such as $5 Wallflower starter kits and refills and free Eau de Toilette signature scents, valued at $18.50, with a $30 or more purchase. The store also offered MP3 players which have two hours worth of preloaded music ready to play at purchase, the only such players on the market.

Ada’s Day After Thanksgiving Sales were a hit with many shoppers. “I got some really good deals,” said Dawn Horton, who started shopping at 10 a.m. “My friend wanted me to get up at 5 a.m., but I got the same deals as she did five hours later.”

Many shoppers could not wait that long and were lined up outside stores hours before they opened. Black Friday has always been a major shopping day for the holiday season, and it seems that more of the purchasing power of Ada residents is staying in Ada. “You no longer need to travel to the city to get great deals,” said local shopper Callie Monroe.