Ada and Pontotoc County received wonderful news this week.

As The Ada News highlighted in Friday’s edition, two Ada businesses and an Ada-area holiday tradition are competing for awards in this year’s Oklahoma Main Street contest.

The Rustic Ridge store, 111 W. Main St., is one of three finalists in the best visual merchandising category. The category honors businesses that use eye-catching displays to showcase their merchandise or services. The McSwain Theatre at 130 W. Main St. is among the finalists in the downtown business of the year category, which recognizes businesses that provide the best commercial experience in their community.

The Pat Taylor Memorial Parade of Lights, which takes place in December each year, is a finalist in the category for special events that draw more than 1,000 people. The award recognizes events that promote local Main Street programs while generating traffic for downtown merchants.

This is all great news.

We commend the businesses, the community, Ada Main Street, the local Chamber and all the other community members, groups and organizations who support downtown commerce. All of our community businesses should be the recipients of our local support: Supporting these businesses provides commerce and keeps the local economy strong while helping our fellow citizens.

Sometimes it might be easy to forget what a great asset Ada has in its downtown corridor.

This shopping and business district has a lot going for it and is much more vibrant than a lot of other community centers to be found in rural communities.

We at the newspaper believe the sky is the limit when it comes to the economic potential of downtown Ada.

It is a beautiful community center with great history and people behind it.

Long-term plans warrant historic preservation of the downtown for our economic future, including refacing buildings and offering incentives for small-business owners to seek their livelihood downtown. The state of Colorado said recently about 32 new jobs are generated for every $1 million spent on preservation of historic buildings, and since 1981, historic preservation projects in Colorado have created almost 36 jobs there.

Ada’s downtown is an incredible asset. The Ada News supports local leaders and our business community in furthering the wellbeing of this cherished resource.

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