Sooners unveil new Jordan Brand uniforms

Oklahoma linebacker Caleb Kelley sports OU’s new Jordan Brand uniforms.

NORMAN — Oklahoma football’s new era of style is underway.

OU launched images of its new Jordan Brand uniforms Monday morning, with linebackers Kenneth Murray and Caleb Kelly, quarterback Kyler Murray, running back Rodney Anderson and offensive lineman Bobby Evans among players used as models.

Inspired and built on the foundation of basketball icon Michael Jordan, OU is the third college football program to don the Nike-owned Jordan Brand, joining Michigan and North Carolina.

For the most part, OU retained its traditional look. Noticeable changes include a switch from the school’s Yearbook font to one called “Sooner Born,” which was developed by Nike’s Graphic Identity Group and is exclusive to OU.

The Jumpman Jordan logo — a venerable, highly recognizable sleek cutout of Jordan skying for a dunk — is embroidered on the jerseys’ left breast, as well as the gloves and pants. The cleats received a makeover, too.

OU announced last November that the football, women’s basketball and men’s basketball teams will begin wearing the uniforms in 2018-19.

An early-July unveiling was no accident for the football program, though. With the recruiting dead period in full swing, the release puts OU’s new digs directly in front of prospects.

Jeff Cali has been covering sports in the Ada area since the mid-90s. He graduated from Byng High School and earned a bachelor’s degree from East Central University.