theadanews.com - Ada, Oklahoma

Science and Technology

September 8, 2012

Slate: Amazon makes everything better

PALO ALTO, Calif. — Amazon CEO Jeff Bezos took the stage at a large airplane hangar in Santa Monica, Calif., this week and presented a dazzling, methodical, hourlong disquisition on the state of the technology business. He began by explaining why most of the iPad's competitors have failed: "They're gadgets," he said, "and people don't want gadgets anymore. They want services that improve over time."

He spent five minutes explaining Amazon's rock-bottom pricing strategy. The company, he explained, aims to "align with our customers," so the firm only makes money when people "use our devices, not when they buy our devices." Bezos beamed as he showed how Amazon is remaking the book business. In the first year after getting a Kindle, people buy nearly five times as many books, he said. That should put a stop to the snobbish argument that Amazon is killing "literary culture."

Along the way, Bezos introduced some new products_there's an e-reader, the Kindle Paperwhite, with a brilliant illuminated screen, and new Kindle Fire HD tablets that are decked out with faster processors and better displays than last year's Fire. But the particulars about the new gadgets felt like a sideshow to the larger story. Ever since it launched the Kindle, we've known that Amazon had ambitions to become a full-fledged hardware company. Last year, when it released the bare-bones Kindle Fire, we thought we had a sense of what kind of hardware company Amazon wanted to become_it would create low-end devices, sell them at cost, and aim to make money through content to read and watch on those devices.

This week Bezos turned that narrative on its head. Amazon, he declared, doesn't want to make devices that you settle for. Instead, it's going after the iPad directly, aiming to build tablets with better specs at lower prices. More importantly, he wants to build devices that people love to use just as much as anything bearing a fruity logo. "We are not building the best tablet at a certain price," Bezos said. "We have just built the best tablet at any price."

Text Only | Photo Reprints
Science and Technology
AP Video
Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US Raw: Air Algerie Flight 5017 Wreckage
Stocks
Poll

Are you pleased that Oklahoma has repealed Common Core standards for public school students?

Yes
No
     View Results