There are many things that draw us together as a community. One such for the younger generation was popularly known as “The Cruise.”  Anyone who grew up in Ada knows on weekend nights it wasn’t unusual for dozens and sometimes hundreds of cars to form an impromptu parade driving bumper to bumper in a large square of what we know today as territory encompassed by Ada’s Main Street program.

That cruising tradition is being revitalized this Friday, July 8 from 6 p.m. to 9 p.m. starting at Ada’s Main Street office located at 114 S. Rennie. Drivers who sign up first receive goodie bags while they last. Prizes will be awarded at selected pit stop drawings throughout the three hour event.

In the 1960s a great exodus occurred in inner cities. Shopping malls and changing demographics saw businesses and many consumers moving to outlying areas. What had been strong downtown commercial centers soon saw mostly vacant store fronts and very little in the way of foot traffic. As a result, downtowns withered.

 The Main Street program was formed as a way of reversing this trend and a part of the credit for the fact Ada has a vibrant downtown today is due to its Main Street program. Residents here during the oil bust days know there was a time in the not that distant past when our Main Street was in jeopardy of consisting of nothing but two long parallel rows of empty buildings.

 This one night a year revitalization of The Cruise works well with “Promotion,” one of the four legs of the Main Street program. The Cruise is an effort to promote downtown and get folks to visit it for no other reason than to have fun. If you remember those by-gone days of The Cruise (and even if you don’t), join the fun this Friday.

 For more information, contact Ada Main Street office at (580) 436-1600.


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