ENID, Okla. — Enid's Taco Bueno, 1725 W. Garriott, was among 16 of the chain's restaurants to close regionally on Monday.
According to a news release issued Monday, Taco Bueno reviewed its restaurant portfolio and announced it would make some "strategic closures" to position the brand for growth.
The closures involved one location each in Enid, Oklahoma City and Norman. The Garriott location was the only franchise in Enid. In Texas, impacted locations included two in Arlington, three in Fort Worth and one each in North Richland Hills, Dallas, Balch Springs, Granbury and Harker Heights. One restaurant was closed in Kansas and two in Kansas City, Mo.
Where available, managers and employees at the locations were offered opportunities to transfer to other Taco Bueno system restaurants, the release states.
“We continually review our restaurant portfolio performance. These closures were a strategic decision based solely on business demands and changing traffic patterns. It is our plan to reinvest in new locations and to remodel others to better serve our guests,” said Omar Janjua, the new chief executive officer. “We appreciate the effort of our teams throughout their time with us, and we hope to keep as many hard-working people as possible.
“We are committed to growing this brand for the future, and this portfolio adjustment will allow us to pursue new restaurants in strong trade areas and expand Taco Bueno’s presence to serve more guests — and provide more jobs — in communities eager for value and quality dining experiences.”
Janjua, who was brought on board in mid-2018, has focused on identifying underperforming business areas and reallocating resources toward more productive pursuits in an effort to lead the brand in expansion and growth opportunities, according to the release.
“Even though these restaurants are closing, guests should be on the lookout for great things to come in the future for Taco Bueno,” he said. “We look forward to introducing new guests to our delicious offerings and continuing to exceed expectations for our loyal fans.”