Ada officials and merchants are touting local shopping for Black Friday’s Crack of Dawn Sale.

Jeff Warmuth of Ada Area Chamber of Commerce said he hopes local stores attract customers for this year’s Christmas shopping.

“We’re hoping we get a lot of people to shop Ada and spend their hard-earned dollars here in their own community versus going to Oklahoma City or even to Dallas,” Warmuth said.  “The retail committee has worked really hard at attracting merchants to open up early, advertise in the newspaper and try to attract the local community to shop here.”

Gina Stowers of Ada Main Street echoed a desire for local residents to spend their money in Ada.

“Most of our merchants are opening early and they’re going to have some really great sales,” she said.

Director of Pontotoc County Marketing and Tourism, Brenda Gilstrap, said several deals would be available for local customers.

“Our merchants have rolled out great specials and great savings,” she said.  

“We hope everybody shops Ada first.  Most of the stores are going to open up from 6 to 9 p.m. and almost everybody has great savings—up to 75 percent.”

Gilstrap said Arlington center would be giving away free cash.

Linda Bandy of Linda’s Flowers said she would be opening at 6 a.m. for Ada’s Crack of Dawn sale.

“We’re going to have cookies, brownies, hot fudge and coffee,” she said.  “ I hope everybody will be safe and have a good time.”

Sandra Roberts said the Diamond Shop would also be participating in the Crack of Dawn Sale.

“I hope everybody gets out early and gets some of our bargains.  We’re having pearls on sale and we’re hoping shoppers come out and get them while they’re at this good price.”

Ron Taylor of Gem Jewelers said he’s excited to see the turnout at this year’s Crack of Dawn sale.

“Each year we’ve done this, we’ve had a better response,” he said.  “We’re hoping for a bigger turnout than we had last year and we have every reason to believe that we will.”

Warmuth said holiday shopping always provides a big boost to Ada’s economy.

“Typically, Black Friday is one of the best sales tax days that the community has.  Even last year, with the recession going on, we had good numbers,” he said.

“We’re hoping that this year, Black Friday is once again a major boost to our local economy.”

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