- Ada, Oklahoma

November 13, 2013

Emails ask those who failed to try again

Kaiser Health News

Washington, DC — Roughly 275,000 “come back, we miss you” emails will be sent in waves this week encouraging consumers who couldn’t create an account or log-in to the malfunctioning website to try again, officials at the Centers for Medicare & Medicaid Services said Tuesday.

The announcement comes as the agency is working to meet a self-imposed Nov. 30 deadline for getting the exchange site fully operational and glitch-free so users can enroll and begin looking for health insurance. Sending the emails in waves - batches of 10,000 at a time, officials say - is meant to keep frustrated users from returning all at once.

“We’re beginning to send messages to consumers who had account creation issues and giving them instructions on how to get enrolled and steps to do so,” said Julie Bataille, director of the CMS Office of Communications.

She said that since fixes and enhancements have begun many of the site’s account creation issues have been resolved.