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May 21, 2014

VIDEO: The CEO of Levi's doesn't want you to wash your jeans

The CEO at Levi's talks about why he hasn't washed his jeans in more than a year.

Video

The video is long, but at 9:47, Levi's CEO Chip Bergh talks about why not washing your jeans is better for your clothing, the environment, and how he hasn't washed his own jeans in more than a year.
"I know that sound totally disgust, I know it does. But believe me, it can be done." he said. "You can spot clean it, you can air dry it and it's fine. I have yet to get a skin disease or anything else."

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