(CNN) - Weight Watchers will be free for teens this summer.
The company announced Wednesday one of its goals is to help 10 million people adopt healthy habits.
Part of that plan is to offer free memberships over the summer to teenagers 13 to 17 years old to "help the development of healthy habits at a critical life stage."
The company also says it plans to remove all artificial ingredients from products that carry the Weight Watchers brand.
"I am inspired to be part of this purpose-driven mission as we deepen and expand our own connection to communities, making wellness accessible to everyone," said stake owner Oprah Winfrey in a statement.
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